Held twice a year in Florence, Pitti Bimbo is one of the most important international childrenswear trade fairs, bringing together designers, buyers, press and industry professionals at the historic Fortezza da Basso. More than a trade showcase, it acts as a key barometer of the industry, highlighting emerging talent alongside established names and offering a glimpse into the creative direction of upcoming seasons.
For this season’s edition, a curated selection within the fair highlighted the CABINA area, showcasing a focused group of independent, design-led brands alongside the wider exhibitor showcase. Positioned within the main event, CABINA brought smaller, more experimental labels into sharper focus, emphasising their creative identity, material innovation and storytelling.
This season’s edit turns to those brands, spotlighting a selection of emerging and under-the-radar labels defined by originality, craftsmanship and concept. From Romania to Italy and beyond, they reflect a quieter shift in contemporary childrenswear towards sustainability, versatility and thoughtful design.
Founded by Violeta Dumitriu, OONA Kids is a Romanian childrenswear brand born shortly after the arrival of her first daughter. With a background in pharmacy and deep family roots in knitwear manufacturing, Violeta’s approach to design is both intuitive and informed by a lifelong connection to textiles.
OONA Kids is defined by its timeless, versatile aesthetic and its commitment to conscious production. Italian deadstock fabrics form the foundation of each collection, with a strong emphasis on natural fibres and small-scale Romanian manufacturing. Around 90% of materials used are natural, reinforcing the brand’s focus on longevity and responsible sourcing.
The design language is quietly innovative, with adaptable garments that can be transformed through removable elements and clever construction. Designed for children aged 0–10, the brand speaks to parents who value durability, softness and thoughtful detail over seasonal trends.
Country: Romania
Website: Oona Kids
Founded by Ligia Pereira, INAIê is a contemporary children’s accessories brand built on a long-standing vision. From the age of 15, Ligia knew she wanted to create practical yet beautifully designed everyday objects for children, spanning mealtime, play and school essentials.
The brand is best known for its use of premium BPA-free silicone, engineered in a thicker format than standard alternatives to improve grip and usability for young children. This focus on functionality is paired with a clean, modern design language that makes everyday objects feel elevated and considered.
INAIÊ develops its own tooling and product moulds, ensuring originality across the range. Production is distributed across the UK, US and Turkey, supporting a global yet tightly controlled creative output. The result is a brand that sits confidently between design-led utility and playful accessibility.
Described by Ligia as “happy, practical, contemporary,” the brand reflects a clear design philosophy rooted in everyday family life.
Country: Portugal
Website: Inaiê
TNTRM is the emerging teenage extension of Infantium Victoria, developed by founder Julia Gaydina in response to a gap in the market for expressive yet age-appropriate clothing for teenage girls.
Inspired by her 13-year-old daughter, the collection explores identity during early adolescence, offering an alternative to overly sexualised or logo-heavy teen fashion. Instead, TNTRM focuses on modest, contemporary silhouettes designed to support experimentation while maintaining comfort and confidence.
Long skirts, structured dresses and fluid tailoring define the aesthetic, with an emphasis on versatility and wearability. The brand has also naturally resonated with a diverse global audience, including families seeking more modest design options aligned with cultural or religious values.
Produced within Infantium Victoria’s established ethical framework, TNTRM reflects a thoughtful expansion into a new age category while maintaining the parent brand’s commitment to responsibility and design integrity.
Country: International
Website: TNTRM
Originally founded to solve a simple need—helping children learn to tell the time—Mini Kyomo has evolved into a design-led accessories brand under Aurélie Robin, following a relaunch of the label in recent years.
The brand creates vintage-inspired watches designed for children aged seven and up, combining educational clarity with strong visual identity. Each dial is designed to support learning while maintaining a stylish, contemporary feel.
Produced in Italy using recycled and durable materials, Mini Kyomo has expanded into backpacks and school accessories, building a broader lifestyle world around its core product. The brand sits at the intersection of education, design and everyday functionality.
Country: France / Spain-based
Website: Mini Kyomo
Founded in 2023 by Carla Sgritta, Dieci e Lode is a Rome-based childrenswear brand rooted in storytelling, heritage and refined Italian craftsmanship.
Each garment in the collection is named after an antique Roman woman, creating a poetic link between fashion and history. Produced entirely in Italy, the brand works with organic cotton and linen to create soft, elegant silhouettes designed for everyday wear and special occasions.
Dieci e Lode also explores the idea of shared wardrobes, offering select mother-and-child pieces that encourage connection through clothing. The result is a brand that feels both nostalgic and contemporary, grounded in Roman identity but open to modern interpretation.
Country: Italy (Rome)
Website: Dieci e Lode
Founded by Rebecca Monserat and illustrator Alice Ruby Ross, Forivor is a storytelling-led brand that transforms children’s products into immersive narrative worlds.
The brand began with illustrated bedding designed to shift between day and night scenes, encouraging children to engage with nature, wildlife and imagination through visual storytelling. Each collection is built around ecosystems and hand-drawn detail, turning everyday objects into keepsakes.
Sustainability is central to Forivor’s ethos, with organic cotton and responsible production underpinning its collections. The brand sits at the intersection of design, education and environmental awareness.
Country: United Kingdom (Wales-based founders)
Website: Forivor
Founder Erika Di Rocco is based in Lombardy. Bianca & Noe is a contemporary childrenswear label exploring experimental approaches to sustainable textiles.
Alongside organic cotton, the brand is known for pioneering the use of plant-based fibres such as mint, algae and nettles—transforming natural materials into innovative fabric alternatives. This research-led approach places material innovation at the centre of the brand’s identity.
The result is a collection that feels soft, modern and wearable, while quietly challenging traditional expectations of childrenswear production. There is also an underlying artistic sensibility, with textiles treated as a medium for exploration.
Country: Italy (Lombardy)
Website: Bianca & Noe
Founded in 2013 in Rome by Licia Giulia, the brand is a small, international-facing Italian label defined by its sartorial approach to contemporary swim and resortwear.
The brand focuses on clean construction, refined silhouettes and understated luxury, favouring timeless design over seasonal trend cycles. With a strong emphasis on craftsmanship and fit, the brand reflects a distinctly Italian design sensibility.
Country: Italy (Rome)
Website: Streghe in Bikini
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