Töastie was founded by two friends with a shared love of exploring the great outdoors. Kirstie Duke and Lucinda Waite met at University and have been the greatest of friends ever since. As female founders, they are unwaveringly passionate about the brand and truly live and breathe it every second. With a background in design and PR & marketing between them, working for brands such as Burberry and Superdry, it’s safe to say Töastie is in good hands.
Founded by James Hart, firstly a father but secondly one of ASOS’s longest serving managers, KIDLY is the hub for all things kids ages 0-5.
Grace Tindall launched online retailer Scandibørn in Autumn 2016 with her husband James. Grace was on maternity leave when she decided to take a close look at her career and the life she and her husband wanted to build now they were parents. A combination of factors (including her husband James’ redundancy) came together at the right time to give them the push they needed to start their own business.
Also, we love the fact that all their rainwear is made from recycled polyester and the boots are made from 100% naturally BPA free rubber.
a Swedish company, launched in 1976. It remains one of our favourite, most trusted brands in the outerwear market. Famous for its outerwear, PO.P has options whatever the weather. The iconic Weather Pro Shell Jacket is a firm favourite and for good reason. The classic coat is highly durable and breathable, 100% waterproof, and will also protect from the wind. Bursting with features such as the fleece lined elasticated cuffs and storm flap, this coat can quite literally handle whatever life throws at it, whether that be on the walk to school or adventures in the playground!
Frugi was born. Or rather, “Cut4cloth” was born, as that was their name back then. Frugi started life as a ‘Eureka’ moment when founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum. It was in 2008 that the name changed (with its meaning being “fruits of the earth” in Latin).
Launched in 1993 as a catalogue kidswear business, Jojo maman bebe has rocketed in terms of brand awareness and loveability. Every staple you’ll ever need for you and your child is available and a beautiful collection of fun and colourful clothes too!