TOMMY HILFIGER, has announced that the AW20 Kids collection is a collaboration with renowned contemporary illustrator, Jeremyville.
The collection reinvents heritage classics through the lens of an all-American kaleidoscope.The first campaign collaboration between Tommy Hilfiger and the Australian-born, New York-based contemporary illustrator, Jeremyville captures this spirit through colorful cartoon illustrations.
Jeremyville’s bright, outdoor motifs including clouds, rainbows, flowers and animals inject a fresh energy and voice into the signature TOMMY HILFIGER Kids aesthetic. Through global initiatives and community projects for kids and adults around the world, Jeremyville aims to inspire everyone to use art as a tool for positive change, thinking, connection, and empowerment.
Traveling from New England to the western states of Colorado and Montana, the collection clashes a cosy country vibe with East Coast energy. Town and country designs from broderie anglaise dresses to ribstop vests start the season, while rugged classics like fleece zip-ups are perfect for little ranch renegades to throw on and go at Autumn’s end.
In true East Coast fashion, heavyweight cable knits and tailored suits provide a preppy flare for prairie pioneers. Later, inspired by the Rocky Mountains, tartans provide warmth and comfort, as seen in shirts for boys and combined with lurex and buffalo check for girls. Boys pieces clash varsity elements to celebrate individuality and optimism, while girls garments focus on femininity by combining prairie florals, smocking and lace detailing. The young, outdoor explorers can trek in weather-proof outerwear, including technical-looking parkas in ribstop qualities or bonded.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and #TommyHilfiger.
The collection will be available online at tommy.com, at TOMMY HILFIGER stores worldwide and select wholesale partners beginning September, 2020.