THE CAMPAMENTO, the Spanish kids wear brand, has decided to support a Social Inclusion Program from Red Cross Spain and will donate 30% of the total sales from the 23 – 29 November.
The aid will go to the Social Inclusion program, more specifically to Urgent Care of Basic Needs, that ranges from aid in the payment of rents and supplies to food and child hygiene products.
The founders are aware that discounts from Black Friday often allow people to acquire products that they need, not always affordable for them. They recognize that this consumption is consistent. But it is also true that this date is associated with uncontrollable consumption and price wars, and The Campamento does not want to participate in this.
The brand encourages to buy only the things that people need. “The most sustainable clothing is the one you already have in your closet”.
The brand, whose project turned 2 years old in May, was born with the vocation of being a brand with objectives not limited to mere profits. “The fun of designing clothes that we like and having a positive social impact are things that make us tremendously wealthy.
Due to the current world situation, we have seen how the numbers of people at risk of social exclusion have increased dramatically. But they are not just figures, they are people. The Red Cross is doing a spectacular job, and there is a great lack of resources. That is why The Campamento wants to help as much as they can, so we can give a different meaning to a week of consumption that also puts their brand values at risk.” say the founders of the brand.