Calling all SOPHIE LA GIRAFE ® fans past and present; the much loved nursery hero needs your help!

To celebrate her 60 amazing years soothing gums and bringing joy to little ones, the creators are handing over the reins to the public to help design a unique collectors edition.

With such a milestone anniversary just a few months away, Sophie has lost her spots and has her sights on a brand-new birthday print! For the first time ever, families around the world are being invited to get involved in designing a limited edition version. SOPHIE BY ME will launch later this year and will truly be a global collaboration of millions of her fans, young and old!

Voting closes on 7th February. During this time everyone is welcome to vote for their favourite celebratory Sophie. Choosing between 12 patterns and 5 colours per pattern, there are 60 fun and striking options. Make sure you have your say #SophieByMe.

True to her heritage, Sophie la girafe® is made in exactly the same way she was at the very beginning. She is undoubtedly atruly classic cross-generational toy, that deserves the best of celebrations for her 60th birthday! 

So, what are you waiting for? GO AND VOTE NOW! Sophie needs you!