Instead of presenting polished perfection from a distance, founders Sara Carbonero and Isabel Jiménez place themselves directly inside the creative process, revealing the world behind the images that have shaped the brand since the beginning.
Not just as faces of Slowlove, but as the women building it.
Shot during a fashion shoot, the campaign captures the pair moving through the chaos and beauty of creation: adjusting details, directing visuals, sharing ideas in motion. There’s an ease to it all that feels genuine rather than staged. Less campaign, more conversation.
“In this campaign, we had fun showing that other side of ourselves, that role as creative directors,”
says Isabel Jiménez.
“We became involved in the entire process and revealed how we build every detail. We shared our tricks, our way of working… and that made everything feel even more special.”
That sense of closeness runs through the entire collection.
But perhaps the biggest moment this season is the launch of Slowlove’s very first jewelry line, a natural evolution for a brand that has always treated accessories as part of its visual language rather than an afterthought.
And honestly, it makes perfect sense.
The collection stays deeply connected to Slowlove’s signature boho-folk identity, introducing silver-toned pieces layered with natural stones, feather-inspired details, and geometric forms that feel both relaxed and expressive.
Earrings, necklaces, and rings are designed not to overpower a look, but to become part of it naturally the way personal jewelry usually does.
These aren’t pieces that feel trend-driven. They feel collected. Like something found while travelling, inherited from someone stylish, or worn daily until they become part of your identity.
For Sara Carbonero, the launch carries a particularly emotional weight.
“This campaign was especially exciting for us because it represents another step in Slowlove’s evolution,”
she explains.
“Being able to finally launch our own jewelry line, so aligned with our boho and folk universe, felt like a dream come true. These are pieces that really reflect who we are and how we understand style.”
That idea, style as something instinctive rather than performative, has always been central to Slowlove’s appeal.
The Spring/Summer 2026 collection continues that narrative through easy silhouettes, natural fabrics, and a colour palette designed to feel like summer without becoming obvious about it. Shades of blue, terracotta, green, mustard, and sun warmed earthy tones move through the collection with softness and familiarity.
Cotton, linen, jute, textured knits, everything feels tactile, effortless, made for real life rather than occasion dressing.
And perhaps that’s why Slowlove continues to resonate.
Not because it chases trends.
But because it creates a world people genuinely want to live in.
A little folk-inspired. A little undone. Romantic, but grounded.
The kind of style that doesn’t need to shout to feel personal.
With Behind the Scenes and the launch of its first jewelry collection, Slowlove enters a new chapter: one that feels even more intimate, expressive, and connected to the women behind the brand.
Less about fashion as performance, more about style as identity.
SHARE:
