STRAWBERRY LETTER, a beautifully created and conscious underwear brand, has just launched. For every knicker sold, one gets given to a woman in need of protection.
Strawberry Letter began with the founder, Mariam, shouting out to an artist-friend: “I wish I could wear your paintings on my pants!”
“I had spent 15 years working with charities around the world supporting children living in war zones, safety and hygiene amid natural disasters, as well as sustainability and conservation. Meeting more and more amazing women – and through my own personal journey – I realised that many women (myself included) were often silently challenging patriarchal norms throughout societies everywhere, and seldom seemed to celebrate themselves for who they are. So I began a personal pursuit to look for women’s underwear that wasn’t just functional, but beautiful and full of self expression. You know, like the designs had been made with the person wearing them in mind. Like art but on underwear!Not finding much out there, I asked artist-friends from all around the world to hand-paint art to use on undies.. and they simply looked awesome! Thus the dream began… working with fine artists, supporting the art community and making beautiful underwear for women.” Mariam says.
Mariam didn’t stop there though… The fabric needed to be breathable, comfortable, odour and moisture absorbing, all while positively impacting sustainability and conservation. Bamboo uses less water than cotton and is pesticide free. Mixed with super soft modal and a pinch of elastane, it is the softest bamboo-modal experience – ever.
She explains: “It was important to make underwear that also DID good. With lessons learned from my career, I knew that underwear can protect women from sexual assault, social exclusion, missing school and infection. That there are millions of girls and women without underwear that feel more vulnerable every day than those with. So why not ensure that with every one undie sold, another is sent to a girl who doesn’t have ready access to cute pants? Done.”
The end result is the construction of the most beautiful, breathable and kind underwear in the world.
And why call it Strawberry Letter? “Because with every piece you own, you send a letter of love and support to women all over the world, to artists, to the planet, and to yourself. And when the first piece of clothing you put on feels that good, you’ve just set the tone for the rest of your day. Also, Strawberry Letter 23 is one of our all-time favourite songs :)” Mariam says.
So for your next underwear haul, you know where to go. Not only will you be wearing some super cool and comfortable pants but you’ll be helping another girl or woman, feel comfortable, secure and protected. Thank you Strawberry Letter for such a wonderful initiative.