PLAY UP have developed an AW20 collection based on woodwork.

Woodwork is the art that Play up has chosen to embrace their slow making series. Being a timeless and accessible material to work with, it made sense for them to go back to quite literally the roots of everything.

Despite being an extremely common material, it holds an incredible individuality: the infinite combinations between colours, textures and veins, that arise from the work on each wooden piece, are unique and special.
Woodworking deals with solid wood in its natural state through a fine and manual process. Carving allows the rough wood to be gently chopped and each chip removed with the chisel is a step closer to the object shape idealized by the artist. It provides an introspective experience, done in a delicate and patient way, resulting in exclusive and authentic pieces.

Ricardo Jerónimo is the artist collaborator for Play up’s AW20 collection. He created his Rival practice after the birth of his first child. As he recalls, it was a time of reflection that pushed him to revive his childhood experiences with his grandfather and father, who created their own toys for the family’s children.

In their aw20 collection, Play up have absorbed a series of techniques and motifs related to Rival practice and the wood world in general.

Play up have also reinforced their commitment with a conscious development, increasing the use of recycled materials, with the purpose to avoid the use of virgin raw materials. Play up also assure that 100% of the synthetic fibres that they use are recycled, meaning that they’ve been able to increase the use of recycled materials, both natural and synthetic, up to around 30%.

Kudos to you Play up! Thank you for doing your bit for the planet and for a beautiful collection., available HERE