Newly launched reusable nappy brand PIM PAM puts the beauty into changing little bottoms with its covetable new collection.

The Brighton-based label was conceived by an illustrator whilst on maternity leave and boasts a wide selection of unique designs, from simple Scandi-inspired patterns to hand drawn animals and motifs.

Pim Pam specialises in pocket nappies, which come with a waterproof shell adorned with a charming print and fasten with adjustable snaps. Each nappy is lined with super-soft microfleece to keep baby’s skin dry and wicks away the moisture to the absorbent part of the nappy – the booster (each nappy comes with two bamboo terry and microfibre inserts for extra absorbency). Pim Pam’s pocket nappies come in ‘one-size-fits-most’ (8-10lbs to 35lbs), designed to grow with a newborn until they are potty-trained.

Founder Aless Baylis says: “I was staggered by the amount of plastic being thrown away with disposables, so I got to work. It’s been a dream come true to combine my illustrations with such a sustainable product.”
Pim Pam is also a destination for memorable baby gifts, with thoughtfully designed roll-up changing mats, wet bags, reusable wipes and toys.

Shop the collection HERE