From pioneering protective eyewear in the early 1980s to the development of cutting-edge vision systems for today’s athletes, Oakley has continually pushed the limits of winter sports performance.
This legacy now returns to the slopes of Livigno, Italy, with two immersive projects that promise to redefine how athletes experience snow: the Oakley Flowpark and the Oakley Outpost.
In partnership with Mottolino Snowpark, Oakley has designed the Flowpark as a playground for progression, creativity, and limitless vibes.
Open to riders of all levels, from first descents to the most daring tricks of the day, the park is built around fluid lines and technical elements.
Kickers for high-flying jumps
A robust selection of rails and boxes
Four quarter hips and two wall rides
The Flowpark encourages athletes to link, build, and evolve their lines throughout the day, creating a space where fun, progression, and style come together seamlessly.
At the base of Flowpark, the Oakley Outpost rises as a brutalist dome that embodies the physical expression of Oakley’s DNA, blending past, present, and future into a fully immersive space.
Beyond its doors, visitors find an Oakley oasis, where industrial structures meet organic elements.
Artifacts from Oakley’s history, present collections, and future innovations are displayed as cultural objects, tracing the brand’s evolution in snow performance.
Dive into four decades of Oakley snow innovation. The MUZM traces the journey from the original O-Frame goggles (1983) to the A-Frame, the first goggle to redefine everything with High Definition Optics® (HDO®), showing how Oakley has consistently advanced vision on the slopes.
The Aura Collection showcases dynamic dual-color finishes across goggles, helmets, apparel, and accessories.
Leading the collection is the Flow Scape, a performance goggle offering Oakley’s widest field of view ever, with 60% more visual area.
Iridescent details enhance light refraction for improved visibility, combining technical innovation with bold visual impact, defining modern snow performance.
Oakley In Motion offers visitors an immersive testing space, letting them experience the Aura Collection, Olympic gear, and next-generation goggles like the Oakley Meta Vanguard and HSTN. Exclusive t-shirt prints with original Oakley graphics will also be available on site.
Future innovations come to life through immersive experiences inspired by Axiom and Future Genesis, giving visitors a glimpse of the next frontier in Oakley vision.
“At every major event Oakley participates in, we think about leaving a mark, a legacy,”
says Caio Amato, Global President of Oakley.
“The Flowpark and Outpost are spaces for the community to ride together, connect, express themselves, and live the brand fully.”
Oakley team riders and brand ambassadors will train, ride, and share vibes at the Flowpark alongside the community.
Featured athletes include:
Ralph Welponer, LJ Henriquez, Egan Wint, Sébastien Toutant, Ståle Sandbech, Finn Bilous, Sage Kotsenburg, Finn Finestone, Kadi Gomis, and the TDI Team.
The Flowpark and Outpost combine athletic performance, cultural storytelling, and immersive experiences, making Livigno a destination where Oakley’s past, present, and future converge on snow.
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