MY WARDROBE HQ is the UK’s first fashion and rental resale marketplace; a leading destination for renting and resale of contemporary luxury fashion.

After much demand for sustainable dressing, MY WARDROBE HQ is expanding into childrenswear, and has the entire Marie-Chantal SS20 kids collection, Caramel and Little Luxuries with brands such as Bonpoint on board for launch.

Founder Sacha Newell says, “Luxury childrenswear is a fast-growing market sector, with many mums more likely to prioritise spending on their children. We listened to our customers who wanted their choices when shopping for their kids to be made as sustainably as when shopping for themselves. They asked us to offer childrenswear and we are incredibly excited to be the first rental platform in Europe to provide this luxury offering”.

Customers can rent or buy a range of designer stock from not only current season, but also from runway items, exclusive press or un-produced sample sets and capsule collections, offering a fantastic range from everyday clothing to smarter designer outfits for special occasions such as birthdays, christenings and weddings.

MY WARDROBE HQ is a social shopping platform with sustainability and ethics at its heart, offering the perfect sustainable shopping option, MWHQ helps women to monetise their wardrobes – just as people can do with their cars and houses – while at the same time do their bit to help save the planet.

MWHQ is the first real solution to the fast fashion crisis; the value of unused clothing in wardrobes has been estimated at £30 billion with an estimated £140 million of clothing going to landfill annually in the UK alone. By extending the life cycle of one person’s clothes by just 9 months, MWHQ can reduce the environmental impact by as much as 30 percent, and customers can extend the life cycle of a garment by up to x15 times.