Move gently, live fully: KIABI introduces EKSTRACT, its new sportswear brand

A new rhythm for movement, wellness, and everyday life

In a world that constantly pushes for speed, performance, and productivity, slowing down has quietly become a radical act.

The latest launch from KIABI, the new sportswear brand EKSTRACT, arrives as a refreshing answer to modern life’s pressure to always go faster, harder, and further.

Designed to move with real people and real routines, EKSTRACT embraces a softer, more intuitive approach to movement.. one that celebrates balance, comfort, and self-awareness rather than competition or perfection.

Sportswear designed for real-life athletes

EKSTRACT was created for what the brand calls “real-life athletes”, individuals and families navigating demanding schedules, long days, and fleeting moments of self-care.

The philosophy behind the collection is simple yet powerful: movement should support daily life, not add pressure to it.

Rather than chasing records or performance milestones, EKSTRACT promotes integrating physical activity naturally into everyday routines. Whether it’s a morning stretch, a quick walk between commitments, or a mindful pause during a busy day, the brand encourages movement as a form of wellness rather than achievement.

At its core, EKSTRACT celebrates the idea that taking care of the body is not a luxury, but an essential part of daily living.

Comfort, technology, and effortless versatility

Remaining faithful to KIABI’s commitment to accessibility and practicality, EKSTRACT blends technical performance with effortless wearability.

The collection focuses on high-quality tested materials, featuring soft, breathable, and lightweight fabrics that enhance freedom of movement without sacrificing comfort.

Every piece is thoughtfully constructed with silhouettes designed to follow the body naturally, allowing flexibility during activity while remaining comfortable during rest because recovery and relaxation are equally essential to overall wellbeing.

The collection includes: leggings, sweatshirts, sports tops and performance t-shirts, windbreakers and everyday athletic accessories, including hair ties, socks, and backpacks

Minimalist lines, balanced volumes, and easy-to-style silhouettes define the aesthetic, offering sportswear that feels modern, clean, and adaptable to multiple moments throughout the day.

Sportswear that blends seamlessly into everyday wardrobes

EKSTRACT rejects the idea that athletic clothing belongs only in gyms or workout environments. Instead, the brand embraces the growing lifestyle trend where activewear becomes part of daily dressing fluidly transitioning between movement, work, relaxation, and social life.

The colour palette reflects this versatility, combining dynamic and contemporary tones with wearable shades that integrate naturally into everyday wardrobes.

The result is a sportswear line that feels both functional and stylish without overwhelming or overcomplicating personal style.

A continuation of KIABI’s accessible fashion philosophy

True to KIABI’s DNA, EKSTRACT stands out for delivering technical, functional sportswear at accessible price points, a promise that feels increasingly meaningful in today’s fashion landscape.

By prioritising inclusivity, adaptability, and everyday comfort, EKSTRACT offers clothing designed to empower movement without imposing unrealistic expectations or external pressures.

The collection encourages wearers to define activity on their own terms, supporting wellness routines that are personal, flexible, and sustainable.

Why EKSTRACT arrives at the perfect moment

As wellness culture shifts toward mindfulness, emotional balance, and sustainable lifestyle choices, EKSTRACT reflects a broader cultural movement redefining what it means to be active.

It acknowledges that movement is not about pushing limits, but about listening to the body, respecting personal rhythms, and creating space for calm within modern chaos.

In doing so, EKSTRACT positions sportswear not as a symbol of performance, but as an extension of self-care.. clothing designed to support, adapt, and evolve alongside everyday life.

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