MORI, the baby essentials brand known for its super soft fabrics and socially conscious approach to manufacturing, is delighted to announce a new collection inspired by Eric Carle and the cherished storybook, The Very Hungry Caterpillar.
“MORI is overjoyed to help bring the enchanting and timeless appeal of The Very Hungry Caterpillar to life for today’s generation of little fans, as well as continue the tradition for their parents and siblings,” said brand founder Akin Onal. “Joining the world of Eric Carle with the MORI and The Very Hungry Caterpillar Collection is one of our proudest milestones.” This collection follows the success of MORI’s first-ever licensed collaboration with the Gruffalo by MORI collection in 2019.
The MORI and The Very Hungry Caterpillar collection includes eight very special designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with sweet prints and excerpts culled from The Very Hungry Caterpillar. Among the collection, standouts include MORI’s award- winning zip-up sleepsuit in a playful pattern,a long-sleeved t-shirt with a bright and beautiful graphic, a pyjama set with “Tiny” and “Very Hungry” lettering, a spirited romper and a 2-pack short-sleeved bodysuit featuring a juicy red apple.
Sophie Gibson, Head of Brand at MORI, says:
“Following the success of our first licensed collaboration with The Gruffalo, we are thrilled to be launching our second licensed collaboration ahead of World Book Day 2021; The Very Hungry Caterpillar. As a brand dedicated to helping to improve a family’s sleep, we believe that story time is an essential part of a child’s development and bedtime routine, which is why we have partnered with the much-loved story by Eric Carle.”
This limited-edition collection, designed for newborns through children up to 6 years old, unites MORI’s signature soft and sustainable materials with the iconic caterpillar character and vibrant illustrations and launches on 8 February 2021, available HERE.