Before having a child, everyone has it planned from A-Z about how they want to parent. Even if you consider yourself easy going, and you (think you) KNOW how hard being a parent will be, you still have no idea. You know that everyone tells you, you will never sleep again. You understand why fellow parents are telling you to go and do all the things you will not be able to do with kids so easily, but you really think parents are just over reacting.

Well, let me tell you something, we are not! We are the luckiest humans alive to have these little mini me’s running around the house, crying, laughing, loving, but boy oh boy can it be tough at points.

Through the early days, with a newborn, there are often hours, days, months where you just can’t put your baby down on their own. Whatever it is going on in their heads, it’s intense and separation anxiety is at its limits. And here comes the moment where we are delighted to introduce Love Radius to you. With over thirteen years of experience, their philosophy is to pass on babywearing not only as a convenient tool, but as a great way for parents to listen to their child and to themselves. If we look at the animal kingdom, and let’s face it, they have parenting nailed down to a T, they baby wear their babies for however long is deemed necessary in their world… and why? Because that is what a baby needs. Simple.

Love radius has managed to capture the body shape of baby and mom so well that it’s simply like wearing an extra little jumper or shawl. They have five different designs to suit all needs, for mom and baby.  They even have a hoodie incorporated into one of the slings so that the baby can be extra cosy if needed. More importantly they have a great support system for our backs and hips and shoulders, which is key to carrying your baby around all day.

Whether you choose to carry your baby on a daily basis or not, Love Radius have been designed by parents, for parents, so they are a key staple in your baby list.  You will need a Love Radius in your life, that is for sure.

Text by Erica Loi