The 94th edition of Pitti Bimbo is once again held concomitantly with Pitti Uomo at the Fortezza da Basso from 11 to 13 January.
The reference fair for kidswear is gearing up: like an innovative department store, the exhibition itinerary will offer an in-depth panoramic view of the kaleidoscopic Kids’ Planet. From iconic to niche brands following a complete, international, and selective vision that ranges from basic clothing to sportswear, from experimental to everyday fashion, from footwear to accessories. Alongside a selection of adult fashion companies that are presenting their Kids’ lines at the same time in their own spaces at the Fortezza.
PITTI REFLECTIONS is the new theme of this edition of the fairs: the leitmotif of the Fortezza da Basso and Stazione Leopolda installations, realized under the creative direction of Angelo Figus, and the innovative impulse behind the advertising campaign shot by the Narènte duo in a high-impact photographic set.
“The editorial theme is always very important at the various editions of Pitti, and we dedicate a lot of attention to it”, explains Agostino Poletto, General Manager of Pitti Immagine
Pitti Immagine worked very hard on a program of incoming delegations of top buyers to bring the preeminent names in retail kidswear and the most qualified and authoritative members of the trade to the Fortezza. The whole city of Florence is also welcoming and hosting them in the best possible way.
All the brands taking part in Pitti Bimbo 94 at the Fortezza da Basso are also showcasing their collections on the Pitti Connect digital platform.
The big designer labels and the brands which have long been committed to dressing kids will find space in the Sala delle Nazioni and the Sala della Ronda (where we are!!) – which aims to offer a broad range of wardrobe choices from the cradle to teens: luxury, sartorial, sporty, and urban.
The protagonist brands of 100% BAMBINO include:
Aletta (Italy), Anja Schwerbrock (Belgium), Byblos (Italy), Canadiens (Italy), Crocs (United States), Dili Best Natural by Picci (Italy), Ed Hardy (United Kingdom), Elizabeth Emanuel (United Kingdom), Falcotto(Italy), Fun&Fun (Italy), Hanssop (Netherlands), IDO (Italy), Kickers (France), Laranjinha (Portugal), Mauna Kea (Italy), Mou (United Kingdom), Naturino (Italy), Oilily (Netherlands), Perry Ellis America Kids (United Kingdom), Play Up (Portugal), Pom d’Api (France), Premiata Will Be (Italy), Raizzed (Netherlands),Refrigiwear (Italy), Regina (Italy), Sarabanda (Italy), Stella Cove (United States), Superga Kidswear (Italy) and Vlasta Kopylova (Turkey).
P.a.r.o.s.h makes its debut proposing a girls’ collection of perfect “mini-mes”, double-faced garments, jackets and coats that precisely reproduce mom’s.
Among the special participations also Dolce & Gabbana, with the presentation of the main themes of the Autumn / Winter 2022-23 Childrens Collection: on stage at the Sala delle Nazioni, within a special installation inspired by the creativity of the Limited Edition Baci Perugina Dolce Vita, enriched by the typical decorations of the Sicilian Cart.
Then there are the kids’ collections showcased at Pitti Uomo together with the adult ones for a more organic illustration of the individual brands, with names like Herno at the Teatrino Lorenese, Blauer Junior at the Ghiaia Pavilion, Invicta at the Cavaniglia Pavilion.
Plus, Ecoalf in the Ghiaia Pavilion with a truly special project: this is the first time that it has exhibited its kids’ line. Created in 2009 following the birth of founder Javier Goyeneche’s two children – Alfredo and Alvaro – Ecoalf has always believed in using natural resources in a responsible way in order to protect the future of future generations. The collection proposes jackets and waistcoats created from recycled plastic bottles, recycled cotton sweatshirts and T-shirts, recycled nylon sneakers.
Pitti Bimbo will also once again be presenting the THE KIDS LAB! reserved for cutting edge kidswear and kids’ lifestyles in the Arena Strozzi – : young pioneering brands that stand out for their style, materials and philosophy. With a minimum common denominator: constant research.
The protagonists of THE KIDS LAB! are:
3 Sprouts (Canada), A Muffin in the Oven (United States), Boboux (New Zealand), C’era una volta (Italy),Collégien (France), Done by Deer (Denmark), Fresk (Netherlands), Frugi (United Kingdom), Hust & Claire(Denmark), Infantium Victoria (Germany), Ivy & Oak (Germany), Izipizi (France), Kukukid Brand (Poland), L’Orsobruno (Italy), Mr Tiggle (Italy), Naturapura (Portugal), Oli & Carol (Spain), Oûcollie (Polonia), Pehr(Canada), Ria Menorca (Spain), Twin&Chic (Spain), Ulla Lab (Italy), UPA (Ireland).
Find out more @ www.pittimmagine.com/en/focuson/pitticonnect
