LEMON MAGAZINE // NEW NOW (part I)
LEMON Magazine is a printed magazine inspired by modern parenthood, kids’ fashion, people, lifestyle, and social and environmental consciousness. Refreshing, aspirational and inclusive. Our readers are brave, strong, and real women, who have opinions, love fashion and want to raise their kids for a better future.
Bárbara Perino is the founder of LEMON Magazine. This mother of two is a fashion expert and a travel addict, with a mind that is constantly bubbling with creative effervescence.
We talked to some of her favourite brands (part I):
“I’ll have it in 5 colors, please”, this is what I felt like when I saw this brand for the first time! Who doesn’t want their kids in super comfortable and fantastic basics with a nature care motto? It even has knee patches and no annoying labels! Everyone needs a bit of Borne in their lives. And… they also have adults wear, yuppie!
- How did your brand start?
I have always been a womenswear designer but after having 4 children, my passion moved to kidswear. I wanted to design garments that kids really wanted to wear, and that parent loved dressing them in. Everyday Essentials that looked great and performed well! The idea of a sweater + jogger combo was “borne”, ones that were made of organic cotton, washed well, were durable and looked good over time, were comfy to wear, mix + matched with each other (and over every season), didn’t fit a gender stereo type (I wanted a unisex collection) and were full of extraordinary details that made the garments look great and practical too. I knew there was a demand as not only being that parent myself, I launched borne through a Kickstarter back in 2017 selling bundles of my first prototypes in mix + match combinations and it was a huge success.”
- A fact people might not know about your brand.
All Borne garments come with Extraordinary Details. We’re super proud of all of borne’s details incorporated into each of our items that we think make them so unique: Keyring loops for all those treasures our kids are constantly collecting, triple knee pads and double elbow pads to keep elbows and knees super protected and comfy, wide neck openings making for effortless dressing, double waistbands that make sure trousers and shorts stay up but always remain comfortable, adjustable too, so no matter kids body shape, they always fit perfectly. And lastly, all our labels are outside and not inside.
- What’s next for Borne.
Borne is about making little changes that make a collective difference: Through the extraordinary details designed in our garments that both parents and kids love to wear, to investing in the relationships and the people we work with, the raw materials that are sourced, the manufacturing processes used and the packaging used, always continuing to push the boundaries when designing future collections is an important part of our sustainable journey. ‚Organic Certified Cotton, EcoTex dyes and recyclable packaging are only the beginning for us. ‘
- Tell us the story behind the knee patches.
When living in Barcelona, we spent every second outside exploring the city, its parks + beaches – I loved seeing our sons Max + Leo grow up exploring their world – running and skipping through the city, climbing trees in parks. But at the end of the day their knees were covered in bruises, holes in their Joggers and we constantly went to our local haberdashery to buy iron-on patches to cover the holes in their trousers. I think every parent of a 5- and 2-year-old can sympathize with this. I was looking for some Joggers that were durable, made for adventure, protected their knees when climbing and had a spacious cut for free movement. Nowhere to be found… So… I created the first sample of the Borne Joggers, designed for kids- made for adventure. Our knee patches are sewn in on the inside (3 layers of soft organic cotton) and give some extra cushioning support to protect these little knees whilst exploring.
- What are your brands main concerns?
“We’re all looking at little ways to live better lives and at how our consumption impacts the world we live in.” Making sure that our social footprint remains present – encouraging little borne wearers to make little changes, encouraging a pass on – pass down attitude as part of people’s buying decisions (wearing items for longer by more people), that buying ‘slow fashion’ is an easy and meaningful way of contributing to a change helping to make all the difference.
An all-family brand for the essentials we all need for our children. School shoes, pajamas, and swimwear. Made in Spain by two founders that left a career in finance and fashion industry to “give birth” to the brand. Cool and fresh patterns make this brand fun and easy.
- How did the idea to start the brand came up?
We are Adriana and Clara. Before starting Tinyteo, we worked as buyers in different markets around the world (Zara / El Corte Inglés / Falabella). We saw that the world needed a brand, with conscious fabrics where people could buy matching outfits for all the family members. In addition, we are lovers of special and different prints, and Swimwear and pajamas are perfect items where we could go free with our prints and imagination. And that’s how we came up with the idea of Tinyteo.
- A fact people might not know about your brand.
All the prints are carefully designed and colored by us. We take the task of designing our collections very seriously, because we don’t want to be “another” pajamas or swimwear brand. We want our customers to feel special while they wear our clothes, because they have unique prints.
- What’s next for Tiny Teo.
We have been selling a lot locally in Spain, but lately our online shop has been expanding worldwide very quickly and since the shipping costs are increasing a lot for our clients, we would also like to expand having points of sale in different countries (multi-brand shops) and why not, our own flagship store somewhere.
- Was it hard to risk a stable career in finance for the fashion industry?
Before creating Tinyteo, we already gave up the finance career to explore the fashion world and both of us where sure that this is what we wanted. And prior to being buyers, we also worked as strategic consultants, so when the time came for launching our own startup, we had a “precious training “. Of course, we were somehow scared, but you always must give up something to succeed in life. In fact, we just got one of our biggest rewards. We have been showcased as one of the best startup companies in our industry in Spain, and this is something that makes us very proud.
- Was it always a dream?
Fast retail is an amazing market that we both explored but we wanted to something else … something were our creativity and identity could travel the world … giving Spanish workers the opportunity to show the world the amazing work they can do. It wasn’t always our dream, but for sure every day that goes by with Tinyteo is like living on a dream. It’s awesome how a job you work so hard for, can amaze you as much as Tinyteo amazes us.
Classic yet cool Les Marsiens brings old-time favorites with trendy colors and patterns. They have collections made between Portugal and France with an all-inclusive, human, environmental motto. The brand does not play around when the subject is making this world a better place and is proud to be under the United Nations SDGs (Sustainable Development Goals). I salute the brand for that and for making comfortable and fun clothes for our children. For each collection, they invite emerging artists to make the garments unique.
- Why are the collections made between Portugal and France?
Les Marsiens’s approach is to praise for fashion made close to you, not at the end of the world. Being close to our factories enable us to visit them often, this is how we build a trustworthy and qualitative relationship.
We are sure that people who work on our clothes operate in a safe environment, with decent wages. Our factory in France is located 60km from our office – warehouse. Our factory in Portugal is 1536km from our office.
- What are your main concerns?
Our main concerns is to limit our environmental & social impact.
We are a company with a specific juridical status that is « Company with a mission », Les Marsiens intend to make a positive and significant contribution to the United Nations, Sustainable Development Goals (SDGs) 10-12-13.
Another concern at the very moment is the price raise of all new raw materials, energy because when you are a small company you cannot absorb all raises.
Only the big ones can… We remain optimistic and we continue to look for more upcycled materials 🙂
- A fact people might not know about your brand.
Newly arrived among us, Les Marsiens fell in love with our planet and decided to settle
there. Since earthlings do not seem to look after their planet enough, and they are not yet ready to live naked…Les Marsiens decided to help them out.
Fun fact Nicolas & Aurelie co-founders live in a tiny town called Saint Mars Du Désert, their inhabitants are called Les Marsiens.
- What’s next for Les Marsiens.
Our goal is to use more & more upcycled materials in our collections, and by consequence limit our environmental impact as much as we can. Developing the zero waste limited editions will enable us to develop employment in the integrative workshop we work with in France.
- Do you have a favourite piece?
Elodie = Naranja Dalmatian print Set: Mercure turtle neck + Pleiade legging
Nicolas = Navy Dalmatian print Hoodie
Aurélie = The Eden green Velvet set + The Glazing yellow long sleeve tee shirt Halley with placed print Dalmatian
The prints are worked in collaboration with Sophie Della Corte, Franco-Italian Artist.