Edx Education, the global leader in Learning Through Play, has launched its very first licensed collection, reimagining the beloved Eric Carle classic through hands-on, open-ended educational play.
Created in partnership with The World of Eric Carle™, the collection blends Edx Education’s best-selling learning tools with the instantly recognisable colours, illustrations, and gentle magic of the story.
The result? Toys that feel just as joyful as they are purposeful, designed to spark creativity, connection, and a lifelong love of learning.
Whether it’s stamping, stacking, threading, or building, each activity encourages curiosity, fine motor development, problem-solving, and imagination, all while creating moments of genuine family connection.
The collection invites children to learn, play and create alongside siblings, parents and friends turning everyday playtime into something richer, calmer, and more meaningful.
Designed for tiny hands and big creative energy, this set introduces stamping, finger painting and storytelling through colourful, washable, non-toxic inkpads.
The activity book encourages early mark-making, hand-eye coordination and narrative thinking while also inviting adults and older siblings to join in. It’s tactile, expressive, and wonderfully inclusive, making art feel accessible from the very first dab of colour.
Edx Education’s cult-favourite Rainbow Pebbles® get a Caterpillar makeover, featuring iconic colours and illustrations from the story.
Smooth, stackable and endlessly versatile, they encourage open-ended play, pattern-making and early STEAM exploration.
Children can sort, balance and build while strengthening problem-solving skills, a beautiful blend of playroom staple and storybook keepsake.
A global early-years essential, now reimagined with playful caterpillar patterns and storytelling cues.
These connectable cubes support both 2D and 3D building while introducing concepts like sequencing, measurement and patterns.
Beyond construction, they invite imaginative play and character recognition proving that learning tools can also be full of personality.
Threading meets storytelling in this calming, creative activity set. With sturdy pegboards, vibrant strings and themed activity cards, children can explore geometry, spatial awareness and fine motor control through hands-on design.
From simple patterns to more intricate creations, it’s an activity that grows with the child and one that naturally brings everyone around the table.
Through joyful, tactile activities, kids develop confidence, creativity and critical thinking: skills that support them far beyond early childhood.
The Edx Education x The Very Hungry Caterpillar™ range turns these benefits into something tangible, playful and emotionally resonant.
As Heather Welch, General Manager of Edx Education UK, explains:
“Learning Through Play has always been at the heart of Edx Education. With this new collection, families can rediscover the magic of Eric Carle’s story while nurturing essential educational skills and enjoying meaningful moments together.”
For Jess Houston, Senior Licensing Manager at Penguin Ventures, the collaboration feels like a natural fit:
“We are excited to partner with experts in childhood education. Edx Education have worked creatively and diligently to bring this imaginative new educational toy collection to life.”
Thoughtfully designed, beautifully illustrated, and rooted in real educational value, it’s a reminder that the simplest forms of play often leave the biggest impact.
Because sometimes, all it takes to spark a love of learning… is a very hungry caterpillar.
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