New sustainable kids clothing start-up, KOOKOO BUT KIND becomes the latest independent brand to join John Lewis’ Great British Pop Up.

Launching in John Lewis Oxford on 1st June, KOOKOO BUT KIND will showcase their eye-catching gender-neutral Be Kind and Endangered collections which includes a range of upcycled jackets as well as t-shirts, hoodies and accessories, with prices starting from £25.

Knowing that kids’ clothing can inspire good as well as looking good, each of the brand’s collections gently raise awareness of global challenges such as waste, racial equality and endangered animals. After all, both parents and kids deserve to feel good about engaging positively with eco and social issues.

Designed and produced in the UK using the finest raw and recycled materials, all of their garments are chemical-free and produced in factories that get 100% of their electricity from renewable sources and use 100% carbon-neutral gas to minimise their carbon footprint. And every item KooKoo But Kind sells helps to buy land and reforest the planet through protected conservation partnerships.

Mother of three and founder of KOOKOO BUT KIND, Anjelic Kumedzina comments “I’m delighted to be part of the John Lewis Great British Pop Up. As a small independent brand, it’s fantastic to have a concession in a well-respected department store and be exposed to a new audience, especially now the nation is returning to the high street. We hope this will be the start of a wonderful partnership with John Lewis and hope to secure dates in other department stores around the UK throughout the year.

The week-long pop-up forms part of the department store retailer’s Great British Pop-Up initiative, which aims to give independent brands and makers the chance to increase brand awareness within the confines of a busy John Lewis store.

To join their community, visit www.kookoobutkind.com.