KIKI & CO, a small business specialising in luxury but affordable bedding, was founded in late 2018 by Mum of two Emma. She found there was a significant gap on the market for beautifully soft and long lasting bedding at decent prices, that also agreed with sensitive skin.

All items are handmade in her London home, with the patterns carefully chosen to support independent artists from across the globe, keeping that small business chain moving.

The fabrics are sustainably sourced, featuring a supersoft cotton jersey for Fitted Sheets, Newborn Hats and Duvet Sets, whilst her Organic Swaddle Blankets are made with Sweet Pea Cotton Gauze, allowing for maximum breathability and endurance.

Choosing to print the designs with an eco water-based digital ink process, means that all the fabric used to make your little one’s items, benefits both our planet and your baby’s delicate skin.

Check out her LINEN LOOK collection that launches TODAY: