When shopping in their flagship boutique at 313 Brompton Road, Il Gufo customers will be given a Kidswear Collective mailing bag which can either be returned to the Il Gufo boutique in London or sent to Kidswear Collective directly, containing any gently worn items which their children have outgrown, to be sold on the Kidswear Collective website. As a ‘reward’ for their sustainability, Il Gufo will give its customers a one-off 15% discount to spend in-store.
Commenting on the collaboration, Il Gufo’s CEO Alessandra Chiavelli says, “The recent times have given us the opportunity to speed up processes and projects we already had in mind and in our hearts. I hope that we will start working towards reducing our consumption in our everyday lives and contributing to saving the planet, for the future of our children. This is why working with a business like Kidswear Collective is so important to us.
Il Gufo is a business which produces high quality garments which are designed to last, which is why we need to make sure that they stay in circulation for as long as possible. We believe that Kidswear Collective shares many of the same values as us as a business and we are excited to be working with them.”