KIDS O’CLOCK, a pre-loved e-tailer for children’s items, have partnered with luxury kidswear retailer, CARAMEL, to launch a first-of-its-kind childrenswear resale drop-off destination in celebration of a more circular and sustainable future.

The Kids o’Clock x Caramel resale concept is simple; called The Drop Off, customers will be encouraged to drop-off their children’s pre-loved clothing at the drop-off destination in store.

From there, items will be collected and re-sold globally through the Kids o’Clock website.

As a reward for donating items, customers will receive a 15% voucher to spend on anything from the Caramel store.