KIDLY, the go-to online retailer for 0-5s, is expanding its own-brand collection – KIDLY Label – into homewares with the launch of its first feeding range.
Perfectly complementing the existing range of KIDLY Label bibs, the four-piece collection is the culmination of six months of work by the brand’s in-house design team. Made from premium 100% food-grade silicone, everything is ergonomically designed with kids in mind, to make mealtimes easier and reduce mess.
Combining style and quality, it’s made from premium-grade silicone that won’t break, crack or stain. Dishwasher, freezer and microwave-friendly, it’s even robust enough to bake in the oven. In KIDLY Label’s signature tonal shades that complement modern homes, but also look great mixed and matched.
This drop is designed for six months and up; from first foods to toddler meals. Here are the specifics:
Suction Bowl & Spoon (£14) – The jewel in our feeding crown. This clever two-tone bowl has a domed base and curved sides to help with scooping – meaning no mouthful is missed. It also stays put thanks to its firm suction base.
2-Pack Drinking Cups (£14) – Perfect for transitioning from a bottle or sippy cup, the double handled design is easy to grab, the curved walls mean fewer spills and the base is weighted for extra stability.
Suction Divided Plate (£12) – For cautious eaters, dippers and snackers, this 3-section plate has the same curved walls as the bowl to help with scooping. Strong suction base, so no throwing it on the floor.
Spoons and Forks (£14) – In easy-to-grip, soft-touch, silicone, they’re gentle on gums and just the right size for little mouths.
KIDLY Founder, James Hart said: ‘We’re excited about this new range of feeding products, which brings our unique designs into people’s homes for the very first time. Expanding into the homeware space represents an important milestone in our journey to becoming a one-stop shop for modern parents. KIDLY Label already accounts for more than one in five of the products we sell on the website and we have big ambitions to continue growing this into new categories in the future.’
Shop the collection HERE