FRUGI, the UK’s leading ethical and organic children’s clothing brand, is inviting customers to ‘Feel the Frugi (in every thread)’ for their new 2021 Spring-Summer collections.
With the increasing concern amongst parents about the social and environmental impact of children’s clothing purchases, Frugi is going even further next season to ensure Frugi’s clothes are fully sustainable and ethical.
Extending the longevity of children’s clothing is an urgent measure to help cut back on the 350,000 tonnes of clothes sent to landfill each year. Updated with even more clever design features such as turn down cuffs and waists, trousers that can turn into shorts, and extra wriggle room to wear over cloth nappies on their baby and toddler up to four years.
Celebrating colour even more this season, Frugi gives a creative nod to Holi, a popular ancient Hindu festival, known as the Indian “festival of spring”, the “festival of colours”, or the “festival of love”.
The festival signifies the victory of good over evil. Bringing to life the colourful vibe of this festival and the beautiful lush flora and fauna found in this breath-taking part of the world, keep an eye out for the Indian elephant, mugger crocodile, Indian leopard and Asiatic lion, jumping out in friendly appliques and adorable, bold designs throughout the range.
Recycling is part of FRUGI’S DNA, so rest assured that their swimwear is all made from recycled plastic PET. With such fun colours and cute patterns, we certainly know what we’ll be kitting our kids out in at the beach!
Shop the full SS21 collection HERE