Sustainable children’s clothing brand FRUGI and the National Trust have launched a Paddling Puffins capsule collection of ethically made outerwear and accessories for SS21.

Inspired by the National Trust’s 50 things to do before you’re 11 3⁄4’ activities and the many miles of coastline in its care, the new Paddling Puffins collection invites children up to ten years to explore the outdoors with a range of pieces that are perfect for spotting birds, skimming stones, and exploring rockpools.

From a zip up Romper to Reversible Shorts, a Pioneer Packaway Jacket to a Pack-A-Snack Lunch bag, this capsule collection has everything a little eco-warrior will need when exploring and playing outdoors.

As Europe’s largest conservation charity, the National Trust cares for 780 miles of coastline and the huge variety of wildlife that lives there. As seas rise and storms rage, our scenic shores are constantly transformed with each coastal mile costing £3,000 a year to maintain.

Seals, puffins, and seabirds make places such as the Farne Islands and Blakeney National Nature Reserve their home each year. A minimum of £25,000 from sales of the Paddling Puffins collection will be provided to the National Trust, which will support the work they carry out to help wildlife to flourish.

A big thank you from us at LEMON, to FRUGI, for investing so much love, money and time in our beautiful planet. The collection is available now, HERE.