DOTTE launched in late 2020. In the midst of the pandemic, a new and exciting shopping platform brought a lot of joy to the parenting community. And this wasn’t a usual shopping site…
DOTTE is more than a marketplace – they are a movement that won’t accept style at the cost of the planet. A full circle remedy to fast fashion, a force for good.
They go beyond peer-to-peer buying and selling by offering their community donation and recycling options too. They believe that together they can make secondhand second nature, slow fashion down, make every stitch count, love every fibre of the fabric.
Founded by Louise and Sam, they decided to delve into this slightly unknown world when they both became parents and were both overwhelmed by how quickly their kids were growing out of clothes – and how few truly accessible (and circular) options there were for selling them on.
And while shopping secondhand for themselves was easy, when it came to their kids it just didn’t work. Too much time. Too much effort. Not enough choice.
So they made it their mission to change all that. They have managed to create a platform where they are opening up thousands of children’s wardrobes on their family-to-family marketplace. A simple one-stop-shop where parents can buy, sell, donate and recycle outgrown children’s clothing. A full circle remedy to the fastest area of fashion. And with their curated edits, brand partnerships and style discovery, they have managed to make shopping secondhand feel like new.
We asked Sam, co founder of DOTTE, a few questions:
What’s your background?
I’ve been a musician, a seller of posh knickers, a yoga teacher, a hypnobirthing teacher, and now a Mum and co- founder of dotte.
What does we are DOTTE mean?
dotte is the UK’s first peer to peer marketplace for second hand kids clothing, that offers a fully circular solution to fast fashion. Buy. Sell. Donate. Recycle. Essentially parents list their items on the platform, and send them in post them once they’ve sold to their new home! And if they have clothing that is stained or ripped, we have a solution for that too! The name “dotte” is my daughter, and Louise’s (my co- founder) daughter’s names merged. Dot and Lotte= dotte (pronounced dotta)
What’s your favourite brand ever?
Without a shadow of a doubt, Bobo Choses. I have dressed Lotte in Bobo since she was born. I love love love their original designs, and how well they wear. They channel children, being children. They capture such a beautiful sense of play and expression that other brands don’t.
What’s the most important thing for we are dotte at the moment?
In a nutshell, our community. They are the heart. They ARE dotte. We want everyone to hear about dotte, and know that we are a the marketplace where you can come to buy your favourite brands, but also discover new ones! Discovery is a big part of of everything we do. We are on a mission to slow down the fastest area of fashion, and show that second hand doesnt mean second best!!
Describe we are dotte in 3 words…
Joy. Discovery. Change.
DOTTE believes that the whole lifecycle of clothing, from production to buying, wearing to recycling, should be a source of happiness and care, reducing the impact of fashion on our planet. And we couldn’t agree more. Join the revolution HERE