Ciao Bella: The Underwear Collection Bringing the Amalfi Coast to Your Summer Wardrobe

If summer had a uniform, it might just be Stripe & Stare's newest collection. Inspired by long lunches overlooking the sea, striped parasols dancing in the breeze and the effortless glamour of the Amalfi Coast, Ciao Bella is the British brand's latest love letter to comfort, sustainability and sunshine.

Known for creating what many fans call the world’s most comfortable underwear, Stripe & Stare has built a loyal following around the idea that women should never have to choose between feeling good and looking good.

Founded by Katie Lopes and Nicola Piercy in 2017, the female led brand has become a cult favourite thanks to its cloud-soft fabrics, playful prints and commitment to sustainability.

The new Ciao Bella collection captures the essence of an Italian summer in the most effortless way.

Think fresh blue and white stripes, sun washed tones and subtle hints of yellow that instantly evoke coastal escapes and endless days by the sea.

The collection spans underwear, sleepwear and loungewear, making it easy to bring a little Mediterranean magic into everyday life.

But Stripe & Stare’s appeal has always gone beyond aesthetics…

Every piece is crafted using soft TENCEL™ fibres derived from sustainably sourced wood pulp, a material celebrated for being breathable, moisture wicking and exceptionally gentle against the skin.

The fabric is often described as being significantly softer than cotton, making it a favourite for women who prioritise comfort without compromising on style.

As a certified B Corp, the brand has sustainability woven into its DNA. From responsibly sourced materials to biodegradable packaging and a commitment to creating products designed to last, Stripe & Stare has become a leading voice in the movement towards more conscious fashion choices.

The timing feels particularly fitting. As more consumers look for pieces that combine practicality, comfort and longevity, underwear has quietly become one of the most important foundations of a well-curated wardrobe.

Stripe & Stare’s bestselling styles have earned praise from everyone from Oprah Winfrey to fashion insiders, while the brand continues to expand its offering with collaborations and seasonal collections that keep comfort firmly at the centre.

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