CHAPTER CLOTHING is a new sustainable childrenswear brand focusing on sustainability.
Chapter, a London based start up which will launch officially in September 2020, is all about creating heirlooms to be lived in and loved.
It is a small scale production and the jackets are all 1 of 1. As unique and individual as the little people they are making them for.
The goal at Chapter is to use a circular approach to childrenswear, so they re-engineer and re-design reclaimed and vintage textiles into new pieces. They partner with innovative thinkers, brands and manufacturers – across industries – to make sure they always challenge how they can do things better.
Chapter is founded by Natasha Thomas, a Fashion designer with over decades experience at brands like Burberry, Victoria Beckham and Erdem.
Along the way, she has learnt the art of design and manufacturing at a luxury level. As well as the fundamental issues with overproduction, and unsustainable choices often seen in the industry.
Two years ago Natasha started a family, and her daughter Thea would go on to inspire the ethos behind the brand.
“Prior to this point, I lived and breathed fashion and my career, often at the expense of other experiences. After having our beautiful daughter Thea, I had the natural opportunity to slow down, pause and reflect. It gave me a moment to think about what I wanted for the future, but also the world in which Thea will grow up in.
Thea is now 2 years old, and with the UK lockdown, it seemed like the perfect time to do something mad and branch out on my own. To finally allow myself the work/life/family balance that I believe is so important.
Each jacket is made from vintage quilts some already featuring loving repairs, so why stop there. When you buy a Chapter Jacket its meant to be an heirloom. So if your jacket gets a hole in it, or misses a button, just let us know, and we will ensure we help repair it for the next little generation.”
Chapter are not adopting the normal calendar of a faster fashion approach, and will create drops called ‘Chapters’ that will be released, simply when they are ready. In ‘Chapter 01’ there are only 60 pieces in total, which go live at 8pm UK time on Friday 4th of September (24 hrs early for anyone signed up to our mailing list) It’s expected that they will sell out fast, and those wanting one will have to wait for Chapter 02.
At Chapter they are creating a luxury, thoughtful product, which has heart, and a positive social and environmental impact.
Visit their website HERE