AWAY, luxury luggage brand, have announced the arrival of their latest collaboration with Serena Williams on January 28th 2021, a further installment of the partnership between the global
lifestyle brand and the legendary athlete and entrepreneur.
The collection features an assortment of luggage and travel essentials, including never-before-seen silhouettes by Away; each thoughtfully designed to equip travelers who are already dreaming of future travels.
Uniting Serena’s passion for travel with her desire to spend time with her family, this line
includes luggage for everyone—including a Kids’ Carry-On, Mini Convertible Backpack Tote,
and Pet Carrier—as well as versatile accessories that adapt to any travel scenario.
“Travel has always been ingrained in my identity, both professionally and personally, which is
why I am so excited to continue my partnership with Away. Despite the current limitations of
travel, being able to bring this new collection to life has been such a rewarding, collaborative
process.” said Serena Williams. “With this latest phase of our work together, I’m thrilled to
share a collection that speaks to the new realities of travel and highlights my personal take on
design and functionality, all with the hope that it can get people excited for the future.”
While the world remains at-home, the Away x Serena Williams collection serves to satisfy a
continued craving for the return of travel; inspiring travelers to dream of visiting the places they love most.