Layla Alnahdi, founder of KATTAN STORE in London U.K., answers our questions:
Tell me about KATTAN. How did it start, who is behind it, when did it start.
KATTAN is what I always wanted to find for my daughter’s wardrobe, high quality pieces, thoughtfully designed and consciously made in timeless neutral tones at reasonable prices. The idea started towards the end of my maternity leave when a 9am to 5pm job seemed impossible, I made the decision to work for myself and fit duties around the new babyhood lifestyle!
The plan was to dress her responsibly, functionally and beautifully! From my London apartment I started making simple, but not ordinary, designs to be ethically and environmentally manufactured in a factory outside Portoowned by a lovely family.
What are KATTAN’S most important ethos’s?
In this faster world, seeking slow and thoughtful living is a collective moral imagination task, we are trying to contribute to this action through KATTAN. We always find ways to reduce our impact on the environment, from minimizing carbon emissions in shipping and fully recycled packaging to producing small seasonless batches to reduce fabric waste. We believe running a conscious business became a necessity, not a luxury. We want our kids to be proud of how we are contributing to protect their future.
How have you dealt with the pandemic as a brand and what have you needed to change?
We prioritize the website, aka our high street window, with plenty of high quality professional photography, also making sure it’s always well designed and maintained to provide a user-friendly experience. As well as developing an SEO strategy to optimise our onsite content and increase traffic to the site.
We also invested more on our Instagram, it is our opportunity to showcase the brand and engage with both consumers and retailers. We plan our grid on the platform to be visually and contently interesting, by partnering with mummy bloggers and influencers to gain exposure and reach to a demographic that is most likely interested in KATTAN.
Tell me about your dreams and aspirations for KATTAN in the near future…
Starting from our most recent collection onwards we sized up to 8 years, we are also introducing some matching mama looks soon. We ultimately aim to grow into basic homeware, womenswear capsules and other endless possibilities.
Describe KATTAN in 3 words
responsible, functional and effortlessly beautiful
To find out more about KATTAN STORE and buy the collection, go HERE