ALLBIRDS is launching a new line of sneakers TODAY!
Let us introduce you to the WOOL PIPER. With a sleek and stylish design that’s good for the ‘sole’, the Wool Piper is made from the brand’s superfine merino wool, which is breathable, temperature-regulating, and moisture wicking that provides comfort for the wearer, while making it easy to keep that ‘fresh white’ look.

With wool sourced from sheep in New Zealand, Allbirds’s process uses 60% less energy than materials used in typical synthetic shoes – making the Wool Piper not only stylish, but a certified ZQ-Merino product (meeting the highest standard of farming, land management and animal welfare).

From day one, Allbirds’s mission has been to tread lightly on the planet and to reduce its carbon footprint through natural material innovation and supply chain efficiencies. Earlier this year, the company announced it was to be the first fashion brand to label all of its products with their carbon output to encourage accountability and inspire businesses, as well as consumers, to commit to a low carbon future. The shoe emits 7.1kg of carbon dioxide per pair, lower than the average white sneaker.

Available exclusively in UK stores from Monday 21stSeptember, the Wool Piper retails at £95.