Californian lifestyle brand, ALLBIRDS, reveals their first-ever apparel collection TODAY!
Known for challenging the footwear industry since their launch in 2016, Allbirds’s vision of evolved environmentalism has always been broader than just shoes, and the brand now sees an opportunity to play its part in helping to shape the future of fashion.
The low-cost, low-quality mentality that has permeated the fashion industry for decades has had a detrimental effect on the environment, with outdated methods continuing to drive excessive carbon emissions, soil depletion and synthetic waste. With a north star to make better things in a better way, Allbirds believes that in the future, fashion can’t just look good – it must also do good.
By extending their responsible, modern minimalism beyond shoes, Allbirds apparel leans into the brand’s core tenets––simple design, premium natural materials, and a firm commitment to sustainability. In other words, Apparel with Purpose.
The introductory collection––TrinoXOTM Tee, Wool Jumper, Cardigan and Puffer–– derives from regenerative natural materials like Merino wool and Eucalyptus tree fibre, which, unlike petroleum-based plastics, have the potential to actually help the planet. ZQ, Oeko-Tex 100 and FSC-certifications ensure the highest animal welfare, environmental care and sustainability have been met in producing the launch collection.
Allbirds’s commitment to looking for solutions in nature, revisiting traditional farming methods, and refining materials and processes has never been more important, as efforts to drastically reduce carbon emissions are needed in order to curb climate change.
Labelled with the Carbon Footprint of each piece to inspire carbon-consciousness, Allbirds’s functional wardrobe combines next-gen natural textile innovation with an appreciation for heritage methods and high-quality materials. Embodying the brand’s “right amount of nothing” design philosophy, Allbirds Apparel is subtle yet visually distinctive, and most importantly, it is made to last.
Shop the collection HERE
