ALEX AND ALEXA has launched the much-anticipated follow up collection from the highly creative and sustainable exclusive brand, Oii.
After a sellout launch collection in February 2020 and the sailor-inspired, influencer favourite, swimwear capsule range, the new collection promises big things for the season ahead, with unique hand-drawn prints, eco fabrics and relaxed styles, perfect for these changing times.
With a mission to create clothes designed to spread happiness, Oii wants to inspire kids to follow their own path. As with the launch collection, illustrator Beata Boucht has worked her magic, introducing new characters and patterns to the Oii universe. Brought to life by Beata’s pen, freedom symbols such as flying kites and endless country roads act as reminders to all kids to think, act and move freely. Tapping into key designs such as colour-blocking, checks and teddy fabrics, the collection offers a vibrant range of styles made to be mixed and matched to perfection.
Sustainability continues to be a central part of the Oii brand, with all jersey and sweatshirt pieces this season made in GOTS and OEKO-TEX certified fabric, and the polyester component of the puffer jackets and backpacks, made from recycled PET bottles. With the ambition to create long-lasting garments, Oii promotes a circular approach to consumption by encouraging its customers to take good care of the items, and pass them on once outgrown.
Shop the Oii AW20 collection HERE