Leading global baby brand, ADEN AND ANAIS, is delighted to announce its continued expansion into the playtime and gear category, with the launch of its 3-in-1 transition seat.
Following on from the highly successful launch of the baby bonding playmat, the 3-in-1 transition seat creates furtheropportunities for parents and baby to interact one-on-one, addressing the continued importance of play and real-time interactions that help baby reach developmental milestones.
The 3-in-1 transition seat seamlessly transitions from bouncer to rocker to seat mode, offering three different ways to entertain baby as they grow in style. True to the brand’s promise of stylish, versatile comfort for mum and baby, each piece comes alive with animal pals from the global best-selling aden + anais™ jungle jam print and features luxurious cotton muslin fabric for a touch of softness and quality that lasts.
Babies can bounce, rock, and sit with the patent-pending 3-in-1 transition seat, which seamlessly transitions from bouncer to rocker to seat. Featuring a modern aesthetic to address parents’ desire for products that are both functional and fit in with existing home decor, this seat includes a luxurious cotton muslin cover and removable infant insert with plush built-in head support. Baby will love discovering the toy bar, featuring muslin jungle jam-themed animals.
When playtime is over, the lightweight and portable 3-in-1 transition seat easily folds flat and tucks away out of view. The machine-washable seat cover is made from 100% cotton muslin and is recommended for use with newborns up to two years or 29lbs. Suggested retail price is £165.